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Tags: MARKETING, MARKETING FEATURED
“If marketing is to effectively support sales, then we need to start by getting everyone on the same page regarding what success looks like. If you don’t invest the time to align on the big picture, then don’t expect to move the needle when you look at lead quality and quantity”
Tags: MARKETING, MARKETING FEATURED
A partner at the consultancy where I started my career, once taught me something valuable, as they occasionally do.
Tags: MARKETING, MARKETING FEATURED