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Have you heard, that digital is the word? #Digital
Have you heard, that digital is the word? #Digital
If you've been in IT or B2B sales in Denmark in the past decades, it's very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and dmsave in the early 2000's and until recently sales director at ATEA, Northern Europe's market leader in IT infrastructure (Link).
Tags: FEATURED, MARKETING, CHANGE & LEADERSHIP, CHANGE & LEADERSHIP FEATURED
"...The old lead generation machine of cold mass contacting via phone or mail is dying. Fast. Buyers increasingly prefer to go educate themselves via digital channels, and the average B2B buyer only reaches out to a vendor after completing almost 2/3 of the buying process"