Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead.
Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead.
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Tags: MARKETING, MARKETING FEATURED
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Have you heard, that digital is the word? #Digital
If you've been in IT or B2B sales in Denmark in the past decades, it's very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and dmsave in the early 2000's and until recently sales director at ATEA, Northern Europe's market leader in IT infrastructure (Link).
Tags: FEATURED, MARKETING, CHANGE & LEADERSHIP, CHANGE & LEADERSHIP FEATURED
“If marketing is to effectively support sales, then we need to start by getting everyone on the same page regarding what success looks like. If you don’t invest the time to align on the big picture, then don’t expect to move the needle when you look at lead quality and quantity”
Tags: MARKETING, MARKETING FEATURED
A partner at the consultancy where I started my career, once taught me something valuable, as they occasionally do.
Tags: MARKETING, MARKETING FEATURED
